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Friday, December 5, 2008

The cool look this winter


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afaqs!: Editor's pick for the week... (05/12/2008)

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a weekly roundup of the best stories from afaqs! November 29- December 05, 2008
 
 
bullet  Advertising All Advertising stories
Political parties seek professional help
Political parties are trying out new dimensions in their communication and branding efforts. afaqs! reports...read more
   
Set Wet Zatak attempts to 'axe' the competition
Triton's latest commercial for the deodorant brand is a spoof on its rival, Axe. A battle for female attention ensues...read more
   
bullet Bharti aims to revive history with its new campaign...read more
bullet Canon plans to make photography big in India ...read more
bullet When Saif paints up a storm ...read more
bullet Nikhil Nehru is chairman, Results International Group, India ...read more
 
star world
 
bullet  Digital All Digital stories
afaqs Andy meets Leela through Tata Indica Vista
Anand Sharma and Leela Banerjee meet in a Tata Indica showroom in Delhi and start dating - the story of how a car changes their lives...read more
   
afaqs Komli launches online audience measurement tool
Komli Media claims that the tool will help advertisers to plan their online media strategy by revealing to them the profile of users across various websites...read more
   
bullet IChevrolet Aveo U-VA engages youth on mobiles...read more
bullet Vineet Mathur joins UTV New Media Venture as EV-P ...read more
bullet Men's lifestyle magazine FHM offers content on mobiles ...read more
 
bullet  Media All Media stories
afaqs Cutting Edge Media's Rohinton Maloo is no more
Maloo was present at The Trident Hotel in Mumbai, and became a victim of the shootout by terrorists in the building...read more
   
afaqs News channels gain with terror coverage
There has been a significant surge in the share of news channels, especially Hindi news channels ...read more
   
bullet 9X to continue with reruns; plans to revisit its future content strategy ...read more
bullet Zee TV gets a makeover ...read more
bullet STAR One to create a romantic Apprentice ...read more
bullet Airwaves to the rescue ...read more
   
bullet  OOH All OOH stories
afaqs Partho Dasgupta, Vishakha Singh quit Future Media; to launch Aurora Comms
They plan to start their own venture in media and advertising...read more
afaqs New outdoor format, Airscreen, comes to India
The Delhi-based Crossbow Innovative Advertising will hold the exclusive distribution rights for Airscreen and Airframe...read more
   
bullet Delhi roads to get new ad ambulances ...read more
bullet Nielsen unveils findings on OOH Media screens in CSDs ...read more
   
bullet  Marketing All Marketing stories
afaqs Lloyd Mathias bids adieu to Motorola
Mathias, a sales and marketing specialist, has worked with companies such as PepsiCo, United Spirits and Onida...read more
   
star world

Delhi Press
 
MICA Classroom
Does radio generate any response in brand communication?
What is marketing accounting?
 
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Media Trail: the weekly media roundup from afaqs!... (05/12/2008)

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November 28 - December 04, 2008 strip
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znews Kalaignar launches news channel; comedy, kids channel next
The group already beams a GEC called Kalaignar TV and a music channel called Isai Aruvi...read more
znews 9X to continue with reruns; plans to revisit its future content strategy
9X takes advantage of the long blackout of fresh content and now plans to relook at its programming lineup...read more
znews Media mourns loss of Sabina Sehgal Saikia
Saikia, consulting editor of The Times of India, was a victim of the terror attacks in Mumbai last week...read more
znews Airwaves to the rescue
During the past week's incidents in Mumbai, radio stations reached out to callers...read more
znews News channels gain with terror coverage
There has been a significant surge in the share of news channels, especially Hindi news channels...read more
znews Cutting Edge Media's Rohinton Maloo is no more
Maloo was present at The Trident Hotel in Mumbai, and became a victim of the shootout by terrorists in the building...read more
znews Champions League postponed indefinitely
The cricket tournament has been postponed because of the November 26 terrorist attack in Mumbai...read more
bullet Himachal Pradesh gets its first English weekly... read more
bullet Arun Kapoor joins Essel Group as director... read more
bullet Defining Moments: Alok Mehta - To practise journalism, you have to be courageous... read more
bullet Sadhna TV set to launch its second regional news channel... read more
bullet TRAI endorses government controlled feed for news on private FM... read more
bullet Shooting on in full swing; MoU to be treated as benchmark... read more
bullet Radio Mirchi regains lead in Kolkata... read more
bullet Zee TV gets a makeover... read more
bullet Suprio Guha Thakurta made MD of Economist India... read more
bullet Zee Turner aims to boost dealer network... read more
bullet Radio stations gearing up for AIDS initiatives... read more
 
media news
bullet 'Chhoti Bahu' premiers on Zee TV
bullet 'Ek Saal Free Maal' - BIG FM's answer to the impeding recession
bullet UTV World Movies brings international action Thrillers
bullet Television adaptations of Timeless Classics on Zee Studio
bullet Twofour54, a catalyst for Arab content creation
bullet 'Sab Dekho Sab Jeeto' contest on SAB TV
bullet Spirit of love takes over on Nach Baliye 4
bullet Colors brings Sunday Block Buster, 'Jodhaa Akbar'
bullet Catch Taufiq Quereshi with his band 'Mumbai Stamp' only on www.planetradiocity.com
bullet Christmas Cooking with Nigella Lawson
 
Top Media Stories
afaqs! ranked world's largest advertising, media and marketing website
Lynn, Ravi, Sam, Shashi, Vikram on the economic downturn: Part 1
Bigg Boss records highest TVR on final day
 
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marketing@afaqs.com

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Mumbai-022-40429701-5
 
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