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Saturday, August 16, 2008

afaqs!: Editor's pick for the week... (16/08/2008)

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a weekly roundup of the best stories from afaqs! August 09- August 14, 2008
 
 
bullet  Advertising All Advertising stories

afaqs Aegon Religare informs and impresses with KILB campaign
Launched with a one word brief, underinsured, the teasers created a buzz...read more
   
banner Axe offers women a dark temptation
The campaign for the product is learnt to be one of the largest by Axe as a brand, and also one of Unilevers biggest campaigns this year...read more
   
bullet Tata Indicom: Saying ta-ta to its old positioning ...read more
bullet Hanes account shifts to Lowe ...read more
bullet Nalli Silks get McCann Erickson on board as its creative agency ...read more
 

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bullet  Digital All Digital stories

afaqs Nokia's new campaign has teams chasing the trail
Nokia Fusions Challenge started online and now moves to relay races in eight cities...read more
   
afaqs Play your ending to the Center Fresh story
The interactive viral launched by Center Fresh has an in-built game with two different endings, depending on the outcome of the game...read more
   
bullet MouthShut.com launches mobile reviews...read more
bullet Media Direction is Consim Infos media agency ...read more
bullet NDTV Lumiere expands its reach via Jaman.com ...read more
 
bullet  Media All Media stories

afaqs NDTV's new channel to look at Bollywood as serious business
NDTV Imagine, the entertainment venture of NDTV, is all set to launch a Bollywood entertainment and news channel this month...read more
   
afaqs What lies ahead for E24?
At a time when the demarcations between news, drama, and entertainment are fast blurring, afaqs! Investigates the future of a channel such as E24 a 24-hour news channel on entertainment ...read more
   
bullet Pavan Chandra promoted as MD at ZenithOptimedia India ...read more
bullet UTV and Smriti Irani to create series on Gandhi ...read more
bullet Red FM's 'Bajaao for a Cause' all about batting for society ...read more
   
bullet  OOH All OOH stories

afaqs Is OOH an afterthought for advertisers?
It is TV and print that spring to the mind when marketers draw up their plans. Is OOH the poor cousin? afaqs! finds out...read more
afaqs Times OOH encourages advertisers to innovate
'Demonstration works best' is the aim behind the new campaign by Times OOH...read more
   
bullet "Execution in ambient media ideas has no limit": Daniela Krautsack ...read more
bullet Sambhaav Media expands its presence in Gujarat and beyond ...read more
   
 
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MICA Classroom
Why do people discontinue well-known brands like Hutch, UTI etc?

How does outdoor media impress the common buyer?

 
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Mumbai 022-40429701-5
 
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Friday, August 15, 2008

Media Trail: the weekly media roundup from afaqs!... (16/08/2008)

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August 08 - August 14, 2008 strip
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znews NDTV's new channel to look at Bollywood as serious business
NDTV Imagine, the entertainment venture of NDTV, is all set to launch a Bollywood entertainment and news channel this month...read more
znews Radio City ventures into social networking through Planetradiocity.com
Planetradiocity.com, a social networking site aimed at music lovers, allows users to create profiles, network with each other and upload songs...read more
znews GEC Watch: Colors number 3 in second week
The channel is steadily gathering its share in the overall GEC pie...read more
znews Media Review: The media epic, told by its protagonists
Lynn de Souza, Ravi Kiran, Vikram Sakhuja, Shashi Sinha and Sam Balsara gave their perspectives on how media evolved over the last one year...read more
bullet Amrit Ghosal joins Hindi news and infotainment channel CNEB... read more
bullet Red FM's 'Bajaao for a Cause' all about batting for society... read more
bullet UTV and Smriti Irani to create series on Gandhi... read more
bullet Pavan Chandra promoted as MD at ZenithOptimedia India... read more
bullet What lies ahead for E24?... read more
bullet Mahuaa TV readies for debut in Bhojpuri heartland... read more
 
media news
bullet Die Hard 4.0 is the 'Movie of the Month' on Star Movies
bullet 'Sajid's Superstars': A talk show with a difference
bullet Olympic Great and London 2012 Chief Sebastian Coe on CNN's Talk Asia
bullet HBO Movie Alert: 'Are We Done Yet?'
bullet Celebrate the spirit of freedom with Seventymm
bullet NDTV Profit brings 'The Unstoppable Indians: Defining a New India'
bullet Sing with the superstars in TATA Indicom 'The Superstar Concert'
bullet NDTV's exclusive interview with Amartya Sen
bullet Zee News celebrates the spirit of a 'Young India' this Independence Day
bullet Independence Day special of 'Lux Junoon Kuchh Kar Dikhaane Ka'
 
Top Media Stories
The Future of News: From Rakhi Sawantization to social responsibility
Colors is 'Khiladi No. 5' within launch week
Meow FM 'cat'apults into the niche space
 
 
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marketing@afaqs.com

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Mumbai-022-40429701-5
 
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service/register.html
 
 
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