afaqs!: Editor's pick for the week... (03/10/2008)

a weekly roundup of the best stories from afaqs! September 26- September 03, 2008

Advertising All Advertising stories Piyush Pandey 'speaks up' for Asian Paints yet again O&M's Pandey has given several voiceovers for television and radio commercials in the past. The new Asian Paints corporate film is one more feather in his cap...read more     Crayons clutches Congress biz upwards of Rs 150 cr This is not the agency's first stint with political party advertising...read more     Planet M campaign moves on-ground in stores ...read more Kuoni Travels opts for a contemporary look ...read more A memory cure from SanDisk ...read more Dhar & Hoon back to being Dhar & Hoon ...read more       Digital All Digital stories Connecturf rebranded Ignitee, diversifies functions Ignitee will offer creative, search, social marketing and online media services...read more BigAdda.com aims to monetise one lakh video clips The social networking site has tied up with Jivox, an online video ad network, to get advertisers for its video content...read more     Aegis Media launches its digital arm, Isobar...read more Mobile Conversations 2008: Mobile marketing is more than bulk SMSes ...read more Mobile Conversations 2008: Ad spends on the mobile are less ...read more     Media All Media stories Indian Idol among top four shows in GEC category The fourth season of Indian Idol opened with a TVR of 3.9...read more     MPG India aims at Rs 1,000 crore by end 2009 On her first visit to India, Maria Luisa Francoli, Global CEO, MPG, has quite a bit up her sleeve for the agency in India. afaqs! finds out ...read more     Saffola makes you listen to your heartbeat on World Heart Day ...read more DAVP to implement 24% increase in ad rates ...read more Rakhi Sawantisation of ICL...read more       OOH All OOH stories Coca-Cola 'breaks' OOH campaign for Sprite Xpress The new, on the go pack of its clear drink, Sprite Xpress, is designed to offer convenience and fit into the dynamic lifestyle of today's youth...read more Lexi Pens billboard campaign 'grips' viewers A new billboard campaign has been unveiled, which focuses on the pen's grip...read more     Serve & Volley wins marketing rights for Bengaluru stadium ...read more Orienta Cine Advertising is now Orienta Advertising ...read more Carruthers is the new CEO of Clear Channel ...read more       Marketing All Marketing stories Asia Brand Congress 2008: It's all about locating the hot button On the second and last day of the Asia Brand Congress, MG Parameswaran, Anil Singh and Sanjay Purohit pondered over how some brands just have the 'it' factor, and some simply don't...read more Asia Brand Congress 2008: There are brands, and then there are lovemarks V Shantakumar, chairman, Saatchi & Saatchi India, made a presentation on Lovemarks, a global Saatchi & Saatchi concept that deals with brands that invoke loyalty beyond reason...read more     Asia Brand Congress 2008: Brand building in a complex world ...read more Asia Brand Congress 2008: A creative view on engaging the consumer ...read more       MICA Classroom What is mall management? Which media should be used to target rural customers for a financial product?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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Media Trail: the weekly media roundup from afaqs!... (03/10/2008)

September 26 - October 02, 2008

Sahara One revamps itself with eye on youth Sahara One is starting afresh with a new identity and new programmes to attract younger audiences...read more Saffola makes you listen to your heartbeat on World Heart Day Saffola Life and six radio stations in Mumbai came together on World Heart Day to create awareness through a unique campaign...read more Indian Idol among top four shows in GEC category The fourth season of Indian Idol opened with a TVR of 3.9...read more MPG wins media duties for DLF Pramerica Media Planning Group has added business worth Rs 25-30 crore to its kitty...read more Aga is head of content at Media E2E... read more Patrika enters Indore... read more Dainik Bhaskar appoints Prem Kumar vice-president... read more DAVP to implement 24% increase in ad rates... read more Delhi Press to roll out IT magazine for women... read more Nine debuts as Sikkim's first private FM station... read more Like India Today, Outlook also increases ad rates... read more CNBC Awaaz Consumer Awards 2008: Rewarding everyone's favourite brands... read more Discovery introduces primetime band, Ultimate Discovery... read more Divya Bhaskar comes out with a Mehsana edition... read more INX takes ET to task, alleging irresponsible journalism... read more   Listeners celebrate 'Poojos with Pooja' only on Radio Mirchi 98.3 FM Dancing put to test in 'Ek Khiladi Ek Hasina' Fever 104 FM celebrates the festive spirit of Durga Puja in Kolkata Day 44 for Bigg Boss inmates The countdown has begun for The Great Indian Laughter Challenge 4 Winner Suspense takes over on Amul Star Voice of India Is Bollywood profitable? Imagine Showbiz finds out MY FM presents Navdurga audio CD on Navratras Businessworld net paid circulation on the rise Mint website now on your mobile handset   Top Media Stories DTH players call a civil war - Part I DTH players call a civil war - Part II IMC 2008: A newspaper's credibility is like a woman's virginity: Vinod Mehta     For advertising details: marketing@afaqs.com or Call Delhi-0120-4077800 Mumbai-022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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