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Monday, September 29, 2008

Indian Idol among top four shows in GEC category... (30/09/2008)

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What is the role of market research in developing communication?



 
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 Today's headlines
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Tuesday, September 30, 2008  

Indian Idol among top four shows in GEC category
MEDIA | The fourth season of Indian Idol opened with a TVR of 3.9...read more

neo cricket
Coca-Cola 'breaks' OOH campaign for Sprite Xpress
The new, on the go pack of its clear drink, Sprite Xpress, is designed to offer convenience and fit into the dynamic lifestyle of today's youth...read more
Saffola makes you listen to your heartbeat on World Heart Day
Saffola Life and six radio stations in Mumbai came together on World Heart Day to create awareness through a unique campaign...read more
A memory cure from SanDisk
SanDisk has launched an integrated marketing and advertising campaign in India...read more
DAVP to implement 24% increase in ad rates
The I&B Ministry has approved the hike to meet rising newsprint costs...read more
digital signage asia
Planet M campaign moves on-ground in stores
The on-ground campaign is happening in three phases, two phases of which have already taken place in Mumbai...read more
Dainik Bhaskar appoints Prem Kumar vice-president
Kumar will fill the newly created post of vice-president for national circulation and market development...read more
Patrika enters Indore
In a strategic move at the onset of the festive season, Patrika launches another edition in Madhya Pradesh...read more
Serve & Volley wins marketing rights for Bengaluru stadium
The company has won the ad and marketing rights for the Chinnaswamy Stadium, the venue for the first Test in the India-Australia cricket series...read more
Aga is head of content at Media E2E
The cofounder and head of content has spent a considerable time at Discovery Communications...read more
Aegis Media launches its digital arm, Isobar
Shamsuddin Jasani will look after the India operations and look at developing Carat Interactive...read more
Kuoni Travels opts for a contemporary look
A stylish logo replaces the one that has been the brand's identity since its inception more than a century ago...read more
TBWA is Angel Broking's creative agency
The agency has won the business following a multi-agency pitch; the account is worth Rs 20 crore...read more
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1 comment:

das said...

On the second day of the Asia Brand Congress 2008, advertising gurus shared their knowledge on how to communicate a brand that connects with, engages and inspires audiences.Ravi Deshpande, chairman and chief creative officer, Contract Advertising, put it in a straightforward manner. He said the one thing that connects with, engages and inspires audiences is a good idea. And an idea is good only when it cuts through everything to reach the consumer’s heart.

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Mobin
Promoter