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Monday, August 25, 2008

Axe set to fall on Axe commercial... (26/08/2008)

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 Today's headlines
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Tuesday, August 26, 2008  

Axe set to fall on Axe commercial
ADVERTISING | The Information and Broadcasting Ministry has taken exception to the new Axe Dark Temptation ad and asked the ASCI to have it taken off air...read more
Domino's strikes an emotional chord
ADVERTISING | With Rs 20 crore to spend on advertising and a new tagline after seven years, Domino's decides to bet on the emotional quotient for the very first time...read more

LinkedIn seeks a stronger presence in India
The business networking site is upbeat about its 1.1 million Indian members and is looking for local partnerships...read more
Hungama TV revamps programmes to strengthen its position
Though Hungama TV has been ruling the kids' segment for a long time, it is now repackaging its programmes and introducing new shows...read more
Alliance is Greenply's new media agency
The company has earmarked Rs 15-17 crore for advertising...read more
Zee News Online appoints Pradeep Singh business head
Singh will be responsible for the new product conceptualisation, revenue generation and marketing activities of Zee News' online initiatives...read more
Starcom MediaVest appoints Andrew Swinand president of global operations
Swinand moves from Denuo with the mandate to increase the quality of SMG's operations across continents...read more
Digital Signage Asia 2008 scheduled for October 3 and 4
The two day expo and convention will focus on the various nuances of digital signage, an advertising medium of immense potential...read more
Cricket broadcasters suffer IPL blues
Cricketing properties this year have been disappointing for sports broadcasters and the International Cricket Council's (ICC) decision to postpone the Champions Trophy to next year will further add to the misery...read more
A pinch of patriotism
Tata Salt's latest campaign hopes to strike the nationalistic chord...read more
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