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Friday, August 29, 2008

afaqs!: Editor's pick for the week... (30/08/2008)

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a weekly roundup of the best stories from afaqs! August 23- August 29, 2008
 
 
bullet  Advertising All Advertising stories
Axe set to fall on Axe commercial
The Information and Broadcasting Ministry has taken exception to the new Axe Dark Temptation ad and asked the ASCI to have it taken off air...read more
   
Lenovo's heavyweight commercial for the 2008 Olympics
The ad was created out of Lenovo's global creative hub in Bengaluru by Ogilvy & Mather...read more
   
bullet Pitches, campaigns galore: Look Skyward for all the action ...read more
bullet Exclusively for Levi's: Akshay Kumar unbuttons his jeans ...read more
bullet O&M bags mandate to transform IDBI ...read more
 
star gold
 
bullet  Digital All Digital stories
afaqs Do women click with advertisers online?
Women make up only 18 per cent of the online population. Are advertisers interested in talking to this select audience?...read more
   
afaqs LinkedIn seeks a stronger presence in India
The business networking site is upbeat about its 1.1 million Indian members and is looking for local partnerships...read more
   
bullet Online banner ads to be worth Rs 350 crore in 2008-09: IAMAI...read more
bullet BigAdda.com to spend Rs 4 crore to market its mobile version ...read more
bullet ZaaBiz.com plans to tap business networking market in India ...read more
 
bullet  Media All Media stories
afaqs This programme is brought to you by Idea Cellular
Apart from sponsoring several television shows, Idea is also associating itself with on-ground events in smaller towns. Do we smell a change in Idea Cellulars media strategy?...read more
   
afaqs GEC Watch: Sony claims third spot; Colors slips marginally
Sony Entertainment Television gained more than 2 per cent share in Week 33 to regain the No. 3 position ...read more
   
bullet Lintas Media Group adds new businesses worth Rs 65 crore ...read more
bullet MindShare Fulcrum appoints Jignesh Ghelani buying head on HUL ...read more
bullet TAM ready to roll out exclusive data on digital homes ...read more
   
bullet  OOH All OOH stories
afaqs Posterscope to plaster itself soon in India
Isobar, the digital agency of Aegis Media took its first step in the direction of starting India operations by acquiring a stake in Communicate2...read more
afaqs Idea Cellular uses a 'bright beaming' idea
After a high voltage print and hoarding campaign, the brand is using the out of home medium in an extraordinary way...read more
   
bullet Digital Signage Asia 2008 scheduled for October 3 and 4 ...read more
bullet Laqshya Outdoors gives Punjab its first ever stainless steel bus shelters ...read more
   
star gold
 
MICA Classroom
Why is cinema activation still in its nascent stage in a country like ours that is movie crazy?
What is the role of 'Ego' in studying consumer behaviour?
 
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