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Sunday, December 21, 2008

HDFC Standard Life: Time to face up to unpleasant realities... (22/12/2008)

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 Today's headlines
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Monday, December 22, 2008  

HDFC Standard Life: Time to face up to unpleasant realities
ADVERTISING | The ad for HDFC's life insurance product seeks to get people to invest in life insurance for security, rather than treat it as yet another investment option...read more
Children drive home the message for Tata Capital
ADVERTISING | Tata Capital has unveiled a new brand identity, with a promise of placing consumer satisfaction before everything else...read more

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STAR World gets a new look
STAR World launches the Reface campaign and changes its logo...read more
Publicis Groupe launches VivaKi in India
Srikant Sastri, managing director, Solutions Digitas, will be the country chair, India, VivaKi. Ambika Srivastava, chief executive officer, ZenithOptimedia India, takes on the additional responsibility of chairperson, India Media Exchange (IMX)...read more
Bajaj Allianz ends road shows on a high note
Bajaj Allianz did a number of road shows in Tier II cities in a lead-generation exercise, teaching its target consumers some financial concepts on the way...read more
Nine FM listeners to be airborne on Cloud Nine
Nine FM gives its listeners an opportunity to win chopper rides in a tie-up with Pawan Hans Helicopters Ltd...read more
Red FM ahead in Mumbai; status quo in Delhi, Bengaluru, Kolkata
Though Red FM is at the top in Mumbai, Radio City and Big FM are too close behind for comfort...read more
Aamir wields the scissors to create 'buzz' around Ghajini
For his first release in 2008, the actor has personally planned and executed many of the marketing moves...read more
'Gaming share to double by FY10'
The last couple of years have seen UTV Software Communications (UTV) emerge as one of the most successful production house in the country...read more
Poor sales push luxury brands to discounts
Fearing a drop in sales with corporate India facing job insecurity and pay cuts, luxury brands like Gucci, Jimmy Choo, Bottega Venetta, Salvatore Ferragamo, Ermenegildo Zegna, Moschino and Charriol have started offering discounts of 30 to 50 per cent on Autumn/Winter 2008 collections...read more
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