afaqs!: Editor's pick for the week... (27/12/2008)

a weekly roundup of the best stories from afaqs! December 20- December 26, 2008

Advertising All Advertising stories Shahid Kapur takes on a bagful of advertising Kapur, who has been absent from the ad circuit for the last four years or so, has signed a two year contract with travel gear brand VIP...read more     HDFC Standard Life: Time to face up to unpleasant realities The ad for HDFC's life insurance product seeks to get people to invest in life insurance for security, rather than treat it as yet another investment option...read more     35,450 people to run in the Mumbai Marathon...read more JWT India wins gold and silver at AME ...read more Children drive home the message for Tata Capital ...read more       Digital All Digital stories A viral that spoofs Ghajini Makemytrip.com has launched a viral ad that spoofs the movie, Ghajini, to promote its travel community site OkTataByeBye.com...read more     Idea Cellular seeks public opinion through Bythepeople.in The mobile company has extended its television campaign to real life and is trying to collect opinion on issues of public interest through the microsite...read more     Profile: Hari Krishnan - always on the edge of change...read more Yahoo! to launch new verticals in 2009 ...read more Integrid Media to represent Oridian in India ...read more     Media All Media stories Tata Sky introduces geography specific advertising Advertisers can now use the Tata Sky platform to launch ads targeting specific regions, states or cities...read more     Dish TV plans to introduce advertising options Though Dish TV has not made any pitches for the service, it is planning to exploit advertising opportunities at various levels ...read more     GEC Watch: TZP helps Zee reclaim the No. 2 slot ...read more STAR World gets a new look ...read more Deshonnati to launch a Hindi daily ...read more       OOH All OOH stories The hoarding that changed everyday A hoarding idea for Pidilites Hobby Ideas has generated a buzz in the city...read more OOH players get creative with self-branding Stylish logos and new brand identities are the way OOH media owners are headed. Is this a bid for survival or brand building? Read on to find out...read more       Marketing All Marketing stories Lloyd Mathias joins Tata Teleservices as CMO Mathias will be based in Mumbai and he will report to Anil Sardana, managing director, Tata Teleservices...read more       MICA Classroom What factors should one keep in mind while designing a footwear store exclusively for bridal collections? What do you mean by the death of a brand?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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