afaqs!: Editor's pick for the week... (25/10/2008)

a weekly roundup of the best stories from afaqs! October 18- October 24, 2008

Advertising All Advertising stories Why brands are playing the 'numbers' game - Part I Today, there are many brands that have a number central to their branding. It could be a call to action at times and intrinsic to the brand story at others. So, when does a marketer invest in promoting a number for a brand?...read more     Why brands are playing the 'numbers' game: Part 2 Today, there are many brands that have a number central to their branding. In the second part of this feature, we look at the science of brands and numbers, and whether such marriages work...read more     When airlines catch a cold...read more I&B ministry pours cold water on Virgin Mobile TVC ...read more Kantabai? No, Airtel's Voice SMS ...read more Bates 141: Of mergers, restructuring and changes ...read more       Digital All Digital stories MySpace is now home to Nach Baliye 4 The reality show is hosting its official site on MySpace and will also make it a platform for online voting...read more Guest Article: Let the hunt begin for the real web Perhaps, its time India discovered itself, its abiding values with what I would call Web 2.i - a web that works for the individual Indian in a deeper sense...read more     ICL engages consumers with virtual games...read more MyToday launches seven news related mobile portals ...read more IBNLive.com wins a silver at W3 Awards 2008 ...read more     Media All Media stories Balaji to take STAR to court over Kyunki... Reportedly, the differences are over the shows termination...read more     GEC Watch: Gap between STAR Plus, Colors widens Week 42 has seen STAR Plus gain a lead of 4 per cent and race ahead of Colors ...read more     Private radio operators says news will boost listenership ...read more STAR's Marathi GEC to debut with Shivaji epic ...read more Tehelka now investigates in Hindi ...read more       OOH All OOH stories Titan saves the species in new outdoor campaign Titan's new outdoor campaign dwells on the importance of wildlife conservation and targets youngsters who are sensitive towards animals...read more Big Street-Nielsen study finds DMRC effective ad option The study finds that a metro station is an ideal location for brands targeting SEC A consumers in the age group of 24-31 years, including students and government officials...read more     Republic of Chicken blurs line between ad and reality ...read more       MICA Classroom How does packaging influence buying decisions? What is permission marketing?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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