Mobile Conversations 2008: 'Mobile marketing worth Rs 1,000 cr in next two years'... (22/09/2008)

Which is more effective in case of TV and radio?   Farhad Elavia to head business initiatives at Umbrella After spending 12 years in advertising, Elavia has moved to the creative side to work on design...read more  Today's headlines   Brought to you by:  : Monday, September 22, 2008   Mobile Conversations 2008: 'Mobile marketing worth Rs 1,000 cr in next two years' DIGITAL | Mobile marketing will be a much bigger opportunity in the next two years than the Internet has been in the past 10 years...read more   Mobile Conversations 2008: Mobile marketing is about building communities DIGITAL | The second session of Mobile Conversations 2008 focused on how the mobile platform fits into the marketing campaigns of brands...read more Mobile Conversations 2008: Snack sized content is the way to go In the third session of Mobile Conversations 2008, various experts discussed the need for creativity in mobile advertising...read more Mobile Conversations 2008: Revving up the Land Rover for success AdMob, which is soon to start its operations in India, shared a case study it did on Range Rover Sports, Land Rover's mid size sports utility vehicle...read more Mobile Conversations 2008: MeraMobi aims to be a mobile remote control A case study on MeraMobi shows how the downloadable application is a window to multiple services...read more Mobile Conversations 2008: '30% users take action based on mobile ads' Around 43 per cent respondents recalled seeing an ad on MyToday SMSes and about 30 per cent had taken action based on the ad...read more Sony paints the town blue for Indian Idol To promote its music reality show, Indian Idol, Sony undertook a few print innovations on the launch day...read more Animal Planet launches a brand new identity The new look will include a new logo, new on-air graphics and new programming lineup...read more Be 'loud and famous' with Big and Sony Ericsson Big FM has launched a contest for college entrants in association with Sony Ericsson...read more Four Indian agencies score at the AME Awards O&M, JWT, JWT Thompson Social and Solutions Digitas are among this year's winners...read more Farhad Elavia to head business initiatives at Umbrella After spending 12 years in advertising, Elavia has moved to the creative side to work on design...read more Giridhar to be group editor for two 9.9 Media magazines Giridhar believes the real challenge will be to find capable, talented people interested in covering such specialised content...read more Mail Today appoints Abhay Desai associate publisher Desai will assume his new responsibilities from November...read more R Subramaniyam national head of Ogilvy Live Subu has more than 15 years' experience in advertising and integrated marketing...read more 3 broadcasters plan combine to improve air-time rates At least three major broadcasting companies have held discussions on forming a combine, the first of its kind, to counter the might of media buying houses in dictating commercial air-time rates...read more Virender Sehwag pads up for second innings The dashing cricketer will now be pitched as a senior and responsible member of the Indian cricket team...read more Latest Assignments [ View all ]   Content writer for Website Category: Copy / Writing Posted on: 18th September, 2008 Latest Portfolio [ View all ]   vinarchcw [PROFESSIONAL] Category: Design - Print/Graphic/Multimedia List of Clients [ View all ]   Jobswitch   Company Position afaqs! Dreamweaver Content Developer,AM / Manager Tempest Advertising Pvt Ltd. Client Servicing (All levels) [ View all ]      New@afaqs!    TVC: Nestle    Print: Audi    Special Reports Get world's shortest email For advertising details: marketing@afaqs.com or call Delhi-0120-4077800 Mumbai-022-40429701-5 To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html Change Format | Unsubscribe | Change Email ID | Edit Profile Please add afaqs! newsletter to your Address Book so this newsletter doesn't get filtered into your bulk folder.