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Monday, September 22, 2008

Hero Honda takes eight celebrities on a thrill ride... (23/09/2008)

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 Today's headlines
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Tuesday, September 23, 2008  

Hero Honda takes eight celebrities on a thrill ride
ADVERTISING | Marking Hero Honda's 25 years in India, its new TVC features eight youth icons from different walks of life...read more
IMC 2008: 186 foreign magazines expected to launch Indian editions
MEDIA | Sushma Singh, secretary, Ministry of Information and Broadcasting, announced at the Indian Magazine Congress 2008 that the Indian print industry was among the fastest growing sectors in the country...read more

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IMC 2008: A newspaper's credibility is like a woman's virginity: Vinod Mehta
Aroon Purie and Vinod Mehta debated on whether the reader should be allowed to decide the frames of good content at the IMC 2008...read more
IMC 2008: Magazines are a 'ketchup' medium: Shashi Sinha
A range of panellists, including media professionals, research analysts and advertisers, debated on how a mix of magazines in the media plan would help in brand building...read more
IMC 2008: Indian magazine industry is the fastest growing in the world
The last session of the day at the IMC 2008 stressed on how this segment is progressing financially and the funding options available...read more
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Yahoo! shows the importance of being quick
The new humorous TVC is for Yahoo!'s improved search pages...read more
Marketing blitzkrieg ensures good opening for Indian Idol 4
The launch episode garnered higher TRPs than its competitors managed in their debut episodes...read more
Nat Geo launches Mission Navy: Lehron Ke Sartaj
Nat Geo's new Mission property, Lehron Ke Sartaj, will highlight a journey on the high seas, with battle stations and live weaponry...read more
SpiceJet appoints Ink Publishing to produce Spiceroute
The in-flight magazine will be reintroduced on all SpiceJet flights starting October 2008...read more
Madhukar Kamath appointed chairperson of ASCI
Kamath has been a member of the ASCI board of governors for the last nine years...read more
Mukta Arts to offer its content on mobiles
The company has acquired 51 per cent stake in a mobile content and application company called Coruscant Tec to enable it to offer content on mobiles...read more
Balaji Tele, Star TV turf war heads South
Ekta Kapoor-led production house has signed an exclusive content deal with Sun Network...read more
Dainik Bhaskar IPO under threat
Publisher's kin challenges ownership of the daily's title...read more
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