afaqs!: Editor's pick for the week... (14/02/2009)

a weekly roundup of the best stories from afaqs! February 07 - February 13, 2009

Advertising All Advertising stories Slowdown: A blessing or a curse for the new agencies? Several creative people, perhaps disillusioned with the large agency setup, started their own agencies last month - right in the middle of the economic downturn. A look at whats good and whats not for these newborn outfits...read more     Are malls catching on with small town marketers? Are malls in small towns the next destination for brand promotional activities? afaqs! spoke to industry leaders to find out their opinions...read more     UTI AMC gets dabbawalas as salesmen...read more Aamir Khan lends presence to Incredible India...read more     Digital All Digital stories Mobile2win merges with Altruist Post-merger, Mobile2win will launch its mobile voice based services and voice advertising, which will target telecom, consumer durable, real-estate and financial companies...read more   Media All Media stories Sony determined to get its fiction formula right With a new programming head and a few lessons learnt, Sony is starting a new innings...read more     HomeShop18 fighting the perception game Within 10 months of its launch, Network18's 24-hour shopping channel has brands such as Apple, IFB and Nokia associated with it...read more   OOH All OOH stories Pidilite's 'vanishing act' at Mumbai malls While the activation for Ranipal Starch showed only clothes with the people missing, another for Terminator showed a way to help trees from vanishing...read more       MICA Classroom What does pitching means? What is the difference between organized and non-organized retail?   For advertising details: marketing@afaqs.com or Call Delhi 0120-4077800 Mumbai 022-40429701-5   To subscribe or add a friend, go to: http://www.afaqs.com/ service/register.html

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