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Sunday, November 23, 2008

Lynn, Ravi, Sam, Shashi, Vikram on the economic downturn... (24/11/2008)

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Monday, November 24, 2008  

Lynn, Ravi, Sam, Shashi, Vikram on the economic downturn
MEDIA | With the economic slowdown hitting Indian industry amidships, how exactly has the media and advertising business been affected? afaqs! got in touch with Lynn, Ravi, Sam, Shashi and Vikram to find out their views...read more
afaqs! ranked world's largest advertising, media and marketing website
MEDIA | ABC Electronic, UK has certified afaqs! traffic at 2.67 million page impressions per month. This makes afaqs! the largest audited site in the world in the advertising, media and marketing space, ahead of all British and American websites...read more
TV strike: Grace period over, advertisers seek rebate
MEDIA | The grace period of 10 days was over on November 20...read more

Disruption in TV viewing could have long term effect
In addition to the short term disruption, there could be a long term effect on television viewing habits in the Hindi speaking markets if the blackout continues...read more
Rajasthan Royals looks to sports brands for retail partner
Rajasthan Royals had Reebok as its retail partner for its first season. Now, Emerging Media is in talks with Nike, Adidas and Puma, in addition to Reebok, for the second season of the IPL...read more
Effies 2008: Airtel's answer to the epidemic called Silence
Airtel's Breaking Barriers campaign of 2007 not only shattered silence, but also earned a respectable market share for the brand. Here's how...read more
Effies 2008: Nike's hustle BUStle cricket
The Nike ad created by JWT brought alive gutsy cricket in a crowded Mumbai street...read more
Effies 2008: Pepsi 'can's the youth
Pepsi wanted to capture the elusive youth market and it decided to do it the digital way...read more
Effies 2008: Virgin becomes a partner in crime
Research showed that the youth have discontinuous goals, they felt shortcuts were okay in life, and manipulation was fine. In all these plans, they wanted a partner in crime and Virgin chose to be that partner...read more
KFC calls Murali to play
The new TVC by KFC features Sri Lankan cricketer Muttiah Muralitharan. However, company officials clarify that he is not the brand ambassador and his association will be just for one commercial...read more
Bus advertising: the next big canvas
Vinayak Creations has pitched to Airtel, Portland Outdoor, Tata Sky and O&M with an innovative idea for bus advertisements...read more
Emnet brings Smile and Soul on board BEST buses
Mumbai's commuters can now look forward to entertainment programming on the television screens in BEST buses...read more
Microsoft's campus contest reaches out to 250 colleges
The contest encouraged students to create websites for their colleges...read more
Big FM tops in Kolkata, Bengaluru; Radio Mirchi in Delhi; Radio City in Mumbai
Radio Mirchi is top of the charts in Delhi. Mumbai continues to see fierce competition, though Radio City is ahead of the rest...read more
MySpace.com appoints Hari Krishnan country manager
Krishnan will head the Indian operations and lead the product development, content, sales, marketing and strategy teams...read more
Value on the menu
Fast-food chains devise strategies for smaller cities...read more
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