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Thursday, October 30, 2008

Teaser season for DTH players... (31/10/2008)

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How does packaging influence buying decisions irrespective of quality and brand name?



 
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 Today's headlines
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Friday, October 31, 2008  

Teaser season for DTH players
ADVERTISING | Soon after the much hyped teaser-revealer launch campaign of Airtel digital TV, here's Tata Sky's teaser-revealer campaign for its Personal Video Recorder feature...read more
GEC Watch: Colors moves close to Zee; widens gap with STAR Plus
MEDIA | Colors' relative channel share came down to almost on par with Zee in Week 43...read more

neo cricket
Defining Moments: Meet the maths teachers, K George John
Starting his career teaching maths, John went on to become a pioneer of the ad world, and finally founded Anthem...read more
Mindshare revamps Southern operations
Mindshare has promoted two key people in the South, while a third one is on his way out...read more
Sun Direct to spend Rs 15 crore on outdoor in Delhi
The DTH service provider has taken up numerous media properties to mark its Delhi launch...read more
Women's magazine Femina now in Hindi
Femina Hindi will be priced at Rs 40...read more
Vikram Ahuja marketing head of Radio Mirchi Mumbai
Earlier, Ahuja was marketing head for the FM station in Delhi...read more
Fever104 expects to gain listeners
Fever 104 FM, the radio station of HT Media, is aiming to be among the top three radio stations by 2009, on the back of newer revenue earning options and managing on-ground activities with its coverage on radio for regional companies...read more
ESPN aims to hike ad rates
Riding on the success of T20 format and taking a cue from Indian Premier League (IPL), broadcaster ESPN Software India Ltd, will hike advertising rates per 10 second slot to Rs 3-5 lakh...read more
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Freelance Corporate sales person
Category: Sales and Marketing Posted on: 30th October, 2008
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