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Wednesday, September 10, 2008

Mobile Conversations: Everything you wanted to know about mobile marketing

moblie conversations
 

The mobile industry in India is booming with 290 million users, but have marketers really exploited this tremendous opportunity?

It's time to look at the mobile phone as a brand communication vehicle rather than a telecom device. It's time to look beyond SMS short codes and discover the branding opportunities in voice, GPRS and mobile gaming.

'Mobile Conversations' is a seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.

 
Mumbai: Venue: ITC Grand Central, Mumbai Date: September 19, 2008
Bangalore: Venue: ITC Windsor Palace, Bangalore Date: September 26, 2008
 
 Agenda for Mumbai  
0930 - 0955   Registration
0955 - 1000   Opening Remarks
1000 - 1100   Presentations on 'Possibilities in mobile marketing.'
1100 - 1120   Case Study – AdMob
1120 - 1150   Tea Break
1150 - 1250   Making mobile a part of the marketing campaign.' Panel Discussion.
1250 - 1310   Case Study – MeraMobi
1310 - 1415   Lunch
1415 - 1515   'Creativity in mobile marketing.' Panel Discussion.
1515 - 1520   Closing Remarks
1520 - 1530   High Tea
Associate Sponsor for Mumbai:



Register
for
Mobile Conversations
Mumbai
 
 Agenda for Bangalore  
0930 - 0955   Registration
0955 - 1000   Opening Remarks
1000 - 1100   Presentations on 'Innovations in mobile marketing.'
1100 - 1120   Case Study 1
1120 - 1150   Tea Break
1150 - 1250   'Integrating mobile in the media plan.' Panel Discussion.
1250 - 1310   Case Study 2
1310 - 1415   Lunch
1415 - 1515   'The creative aspects of mobile advertising.' Panel Discussion.
1515 - 1520   Closing Remarks
1520 - 1530   High Tea
Community Partner for Bangalore:



Register
for
Mobile Conversations
Bangalore
   For queries contact, Sakshi Kohli at +91.120.4077837 Or email at sakshi.kohli@afaqs.com.
PR Partner:
cmcg
Print Partner:
brandreporter
 
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