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Wednesday, August 20, 2008

RK Swamy BBDO chosen to handle Lotte's gum and snack business... (21/08/2008)

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 Today's headlines
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Thursday, August 21, 2008  

RK Swamy BBDO chosen to handle Lotte's gum and snack business
ADVERTISING | The Rs 10 crore account, which was earlier with Orchard, was handed over to RK Swamy BBDO after a multi-agency pitch...read more
The Race for No. 3 - Part I
MEDIA | Three new GECs, 9X, NDTV Imagine and Colors, are fighting for the No. 3 slot. An analysis of why this race is critical and how the channels are going about it...read more
The Race for No. 3 - Part II
MEDIA | In the first part, we talked about the programming strategy of the three new channels. This one talks about their founders' lineage and business models...read more

Pioneer Publicity wins Mumbai's BEST pole kiosks tender
The OOH media company won the tender with a bid of Rs 21 crore. It now has exclusive advertising rights for BEST's street lighting pole kiosks for three years...read more
An Idea to hail the spirit of Mumbai
Idea was finally launched in Mumbai after much struggle and delay. The launch campaign, created by Lowe, uses a teaser-revealer format...read more
Publicis Ambience makes new appointments
Kartik Smetacek and Nikhil Panjwani are the new faces at the agency...read more
Alliance Advertising strengthens luxury vertical with Swarovski
With this win, the agency has taken a step forward in building on a vertical which has been nurtured since 2004...read more
UK's YouTring plans to launch mobile service in India
The IP telephony and social networking site is planning to launch its mobile application in India...read more
Sridhar Ranganathan quits Yahoo! to join mKhoj
Ranganathan will be responsible for developing the product strategy at mKhoj...read more
Seventymm.com to spend Rs 8 crore on branding
Seventymm.com will launch a two month long campaign, which will include TV, radio and Internet marketing, to build its brand...read more
Are brands cutting down on spends?
With rising inflation, will marketers take a second look at their media plans? afaqs! seeks industry opinion...read more
Brand Planet Elephant appoints Sambit Mohanty ECD
Mohanty was earlier with Leo Burnett and has worked on brands such as General Motors, Coca-Cola, HP and ABN Amro...read more
Kingfisher may phase out Simplifly Deccan
To offer dual services under umbrella brand...read more
IPTV likely to get government approval today
This will clear the way for the commercial launch of IPTV, the licence for which are already there with several telecom players like Bharti Airtel, Reliance Communications among others...read more
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