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For readers of Afaqs.com, this is a unique way to checkout the past newsletters of the website. This is an archive of newsletters from Afaqs.com
For readers of Afaqs.com, this is a unique way to checkout the past newsletters of the website. This is an archive of newsletters from Afaqs.com
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On the second day of the Asia Brand Congress 2008, advertising gurus shared their knowledge on how to communicate a brand that connects with, engages and inspires audiences.Ravi Deshpande, chairman and chief creative officer, Contract Advertising, put it in a straightforward manner. He said the one thing that connects with, engages and inspires audiences is a good idea. And an idea is good only when it cuts through everything to reach the consumer’s heart.
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Mobin
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